In 2013, McDonald’s generated some ghastly publicity when it came out that the fast-food giant was advising burger flippers to go on food stamps. Why didn’t McDonald’s, a multinational corporation that generates more than $26 billion in annual revenue, simply pay its burger flippers a living wage? The answer in most (but not all) cases was that, appearances to the contrary, most McDonald’s burger flippers don’t work directly for McDonald’s. They work for McDonald’s franchisees—independent,