New York CNN  —  In early February, John Schwarz, a self-described “mindfulness and meditation facilitator,” proposed a 24-hour nationwide “economic blackout” of major chains on the last day of the month. Schwarz urged people to forgo spending at Amazon, Walmart, and all other major retailers and fast-food companies for a day. He called on them to spend money only at small businesses and on essential needs. “The system has been designed to exploit us,” said Schwarz, who goes by “TheOneCalledJai”