Getty A detailed view of a Callaway Chrome Tour X golf ball on a tee prior to the Hero Dubai Desert Classic at Emirates Golf Club. Back in 2006, Callaway Golf saw potential in a business that merged driving ranges and a sports bar atmosphere, Topgolf . Similar to a bowling alley, but with a golf focus, Callaway invested in Topgolf early on. They controlled 14% of the business before announcing a full-merger in October of 2020. It was later finalized in March of 2021. By September of 2024,