Don Jr.’s ‘Apprentice’ Could Help Brand Trump Keep Up With Kardashians
Mădălin Mihai
Donald Trump 's brand has always been a strangely efficient machine: part celebrity, part ideology, part storefront. It throws off cash when the spotlight is hottest—through merch drops, licensing, "official" products, and crypto-adjacent ventures—then sputters when attention moves elsewhere. The central question hanging over the entire enterprise is simple but unforgiving: what happens when the presidency ends and the daily oxygen supply disappears? That is why a Wall Street Journal report
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