No Google, no problem. Search traffic to many digital publishers is falling, but a new guard of media companies isn't worried. The Bulwark is one of them. Jonathan V. Last, the top editor at the center-right news and opinion site, said search was "at the very, very bottom" of his publication's growth drivers. The Bulwark, which launched in 2018, has become a prominent publisher on Substack and YouTube by leveraging anti-Trump sentiment among Republicans. "Google going to zero will not impact us