Picture Tree Intl. has closed a raft of early sales on Swiss crowd-pleaser “Hello Betty” as the Berlin-based company prepares to screen the film to buyers at the European Film Market. Directed by Pierre Monnard , “Hello Betty” tells the true story behind Swiss culinary icon Betty Bossi and the woman who created her. The film is on release in Switzerland via Ascot Elite and has generated around 150,000 theatrical admissions to date, and made its international premiere at the Palm Springs Film