How Disney is pushing employees to use AI: streaks, 'max vibes' badges, and manager check-ins

Mădălin Mihai

If you're a Disney employee who doesn't regularly use AI, you might get a "check-in" message from your boss. That's what happened to one high-ranking software engineer who had used AI tools only once in the previous month. "I want to make sure the investment we've made in these tools actually translates into support for you," the engineer's manager said in a message viewed by Business Insider. Disney has been exploring various ways to encourage AI usage among its employees. In recent months,

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