In a New ‘Devil Wears Prada’-Themed Ad For Samsung, the AI-Powered Galaxy S26 Ultra Subs In as Miranda’s Assistant

Mădălin Mihai

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Samsung is one of the many brands capitalizing on the buzz surrounding “The Devil Wears Prada 2 ,” hitting theaters this weekend. The behemoth tech company is among those set to make an appearance in the long-awaited sequel, starting with a custom TV spot starring character Jin Chao, played by Helen J. Shen. In the ad, Chao uses the AI-enabled “Circle to