Ioana Teodorescu (MRM): “Data will be key for this year – those who know how to gather it, analyze it, and create magic from it will be the winners”

Mădălin Mihai

As part of BR’s new interview series with professionals in the Media & Marketing sector, we sat down with Ioana Teodorescu , Director of Client Services & Growth at MRM Romania, and talked about the agency’s expectations for 2026, challenges & advantages, AI implementation & trends, as well as what will impact the industry the most. By Romanita Oprea How did you start the year and what are your expectations for MRM in 2026? With a lot of energy and curiosity. We are “cursed to live in