Steve Rowson remembers the day he was first asked about helmets. An engineering student at Virginia Tech (VT) in Blacksburg, Virginia, at the time, Rowson and a few of his classmates were approached by the equipment manager of VT’s college football team, who wanted to know what helmets were safest to purchase. Rowson and his fellow students found that data didn’t exist. “So we bought the helmets that were available at the time, tested them all, and saw huge differences,” Rowson says. “We told