A Looksmaxxing Lesson for Pete Hegseth—and His Critics
Media/Social media
A recent complaint about President Donald Trump ’s administration isn't just that its men are vain, excessively telegenic, or unusually devoted to hair products. It is that they are carrying out political looksmaxxing, as the internet descriptor goes: treating grooming, tailoring, posture, and camera appeal as a core part of their offering. Defense Secretary Pete Hegseth has become the clearest subject of such angst, with his neatly groomed hair, dark blue suits, and American flag pocket square.
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