Marketers are pouring billions into AI creators and avatars. Joe Ciarallo, who runs communications at Synthesia, says firms like NBCUniversal use AI clones. Eve Lee, founder of social media agency Source Material, warns AI influencers are a “race to the bottom.” Marketers are pouring billions into avatars. Over the last year, CMOs have spent nearly $1.4 billion on AI creators . By 2030, it’s estimated that the market will be worth tens of billions. “‘AI marketing’ line items didn’t exist on the