Stuart Vevers wants the luxury brand to keep championing upcycled materials and reduce landfill waste Stuart Vevers wants the luxury brand to keep championing upcycled materials and reduce landfill waste S tuart Vevers, the British designer of the American mass luxury brand Coach , is working to keep sustainability in the spotlight at New York fashion week. Not an easy task, when environmental concerns are slipping down the global agenda and fashion, perennially a mirror to the world we live in,