Panera lost diners by cutting portions and staff. It's reversing course to win them back

Mădălin Mihai

When Panera Bread began shrinking its sandwiches and skimping on salads, it started shedding customers. Now, to win them back, the chain plans to reinvest in the business and undo many of those same cost-cutting measures, it said Tuesday. Once the No. 1 fast-casual brand in the U.S., Panera has dipped to No. 3, ceding the top spots to Chipotle Mexican Grill and Panda Express. Last year, its sales fell 5% to $6.1 billion, according to Technomic estimates. For years, the chain's traffic has been

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