A growing number of parents on TikTok say they’ve found an unexpected way to stop toddler tantrums mid-meltdown: calling out a random name—most commonly “Jessica.” In a series of viral clips from creators including krislynakuhn , tiffaniortegaaa and kellyturk4 , children can be seen crying or protesting before suddenly pausing when a parent calls out to an imaginary person. In one video, a mother shouts “Jessica,” prompting her daughter to stop crying and scan the room in confusion. In another,