Jam Session Agency and eMAG launched and communicated Black Friday 2025 with a campaign that transcended the boundaries of retail and transformed shopping into a true cultural experience. With a bold creative idea “Prepare to want more”, an extensive execution and record results, the campaign managed to simultaneously achieve four major objectives: to attract a new audience, to generate talkability, to increase brand memorability and, above all, to determine direct behavior – from app downloads,

Tag-uri: Black Friday eMag