Shareef O’Neal, an entrepreneur and former athlete, has joined the roster of UTA , which will work to secure opportunities for him across sports media, unscripted television, digital media and more. The signing comes as O’Neal, Shaquille O’Neal’s son, is poised to launch a revamp of the “Shaq” brand later this year, leading retail expansion. O’Neal, who works as creative director, helps to shape strategy, create partnerships, and bring a revitalized vision to the portfolio. O’Neal also