A portrait of the company whose ‘toymaker philosophy’ stands in contrast to the tech giants that rule our lives A portrait of the company whose ‘toymaker philosophy’ stands in contrast to the tech giants that rule our lives W hat is the highest-grossing entertainment franchise of all time? You might be tempted to think of Star Wars, or perhaps the Marvel Cinematic Universe. Maybe even Harry Potter? But no: it’s Pokémon – the others don’t come close. The Japanese “pocket monsters”, which star in