More than half of households (59%) are worried about streaming annual price increases and, crucially, the majority think streaming platform price hikes (58%) are unfair and unreasonable. In such a sensitive environment, service providers should not take any measure of pricing power for granted. This is according to the latest EY decoding the digital home study , which surveyed 20,500 consumers on their attitudes toward technology, media and telecoms (TMT) experienced in the home across 14