In an era of hyper-efficiency, leaders are taking a close look at the meetings on their calendars — and Gap's CEO is no exception. Since returning to lead Gap's global brand in 2020, CEO Mark Breitbard told Business Insider he's been focused on restoring the brand's relevance, and part of that has included stripping away bureaucracy and unnecessary layers. Meetings are often viewed as the pinnacle of corporate bureaucracy, — and Breitbard said he follows three rules to keep them in check.