The ‘Real Housewives’ Economy: ‘If They Love You…They Will Buy’

Mădălin Mihai

Bravo turning ordinary women into household names on The Real Housewives has not only helped the stars' businesses outside the franchise thrive—it's boosted the economies of the areas where they film. "These fans are unbelievable,” Kathy Hilton, from The Real Housewives of Beverly Hills, told Newsweek at BravoCon. “If they love you, they are loyal to you. They will buy.” Since premiering in 2006, Real Housewives has featured dozens of women across 31 locales and has sparked countless business

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