You Can’t Make a ‘Cult Classic’ with Marketing — Opinion

Mădălin Mihai

"Forbidden Fruits" is the latest indie horror film to confuse fleeting ad hype for serious staying power. No one wants to pick on “Forbidden Fruits.” But the latest release from Shudder and Independent Film Company — a witchy satire starring Lili Reinhart, Victoria Pedretti, Lola Tung, and Alexandra Shipp, set inside an ethereal Texas shopping mall — just fell prey to a familiar marketing ploy. With the film’s cast, crew , some critics , and even its early fans routinely comparing director

You Can’t Make a ‘Cult Classic’ with Marketing — Opinion http://www.indiewire.com - 31.03.2026 18:00

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You Can’t Make a ‘Cult Classic’ with Marketing — Opinion http://www.indiewire.com - 31.03.2026 18:00