Historians likely will recall July 2024 as the moment that forever changed television. That was the month YouTube broke not one but two Nielsen viewership records: It became the first streaming service to account for more than 10% of total TV viewing time as well as the first to surpass the sum totals of major media distributors like Disney and Paramount. YouTube’s viewership — in living room TVs, not just on phones or laptops — has been growing steadily. But 2024 was a breakthrough year for