Turning 'likes' into votes – how social media and podcasts will shape the GE2025 campaign

Maria Nițu

In a bid to connect with citizens, politicians from the ruling People's Action Party and potential opposition candidates are making their rounds on podcasts and raising their social media game. Does becoming a TikTok star really guarantee electoral success? For Mrs Iris Than, the best way to get to know Singapore’s politicians is not by talking to them at Meet-The-People Sessions or during walkabouts, but rather by watching their videos and reading the comment sections on Instagram and TikTok.

Tag-uri: Instagram