Apple makes a huge bet on AI models becoming commodities

Business

Apple's decision to rebuild Siri around Google's Gemini AI models looks, at first glance, like an admission of failure. After years of promising breakthroughs, Apple is reportedly paying Google roughly $1 billion a year to keep its digital assistant relevant. Look closer, though, and the move represents something more radical: a giant bet that AI models will become commodities . Top tech reporter Mark Gurman wrote this week that Apple's revamped Siri, codenamed Campos, will launch later this

Apple makes a huge bet on AI models becoming commodities https://www.businessinsider.com - 22.01.2026 12:15

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Apple makes a huge bet on AI models becoming commodities https://www.businessinsider.com - 22.01.2026 12:15