Google’s AI assistant Gemini will remain ad-free. Google DeepMind CEO Demis Hassabis confirmed this in an interview with Alex Heath in Davos. “The company has no plans whatsoever to bring ads into Gemini.” The statement comes at a strategically opportune moment – because competitor OpenAI plans to introduce ads in ChatGPT shortly. According to heise , Hassabis justifies the decision with the trust factor: “If you want a truly universal assistant that you can trust, that’s tailored to you