This as-told-to essay is based on a conversation with Joey Coffin, a 36-year-old former Yelp employee and founder of e-commerce lifestyle brand Vacation Darts, who lives in Vancouver. Business Insider has verified Coffin's past employment and business revenue with documentation. The following has been edited for length and clarity. I never really thought I was going to start a global brand — I just followed the dominoes falling. It started with an inside joke I thought was funny — the joke was