Looking to repeat last year’s marketing phenomenon, a slew of brands have dropped collaborations tied to the much-anticipated film’s release this week. Last year’s ‘Barbie’ marketing extravaganza showed brands the advantage of plugging into pop cultural moments and studios the power of using fashion to fuel excitement. A number of fashion and beauty brands have rushed to put out collaborations themed around ‘Wicked.’ For now, the collaborations are driving store traffic and press mentions, but