K-pop prospects brighten on China market hopes as Seoul and Beijing sign content exchange deal

Maria Sandu

K-pop prospects have brightened after Seoul and Beijing signed a content exchange deal, potentially paving the way for South Korean entertainment to re-enter the Chinese market. South Korea's national broadcaster KBS on Saturday entered into a media exchange and cooperation business agreement with Chinese state media company China Media Group. CMG includes state media enterprises such as China Central Television, and is directly controlled by the Chinese Communist Party. Shares of SM

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