By Simmone Shah October 31, 2024 12:27 PM EDT T ikTok has emerged as an essential part of the 2024 campaign media landscape, with nearly 40% of adults under 30 regularly consuming news on the platform, according to a Pew study. With Meta announcing earlier this year that it would no longer prioritize political content, TikTok became a key tool for reaching young voters, despite the controversy about banning it in the U.S. “TikTok is really the only social media platform where campaigns or