From sex and tragedy to politics and tone-deaf stunts, these Super Bowl ads crossed lines and changed the conversation. Super Bowl Sunday isn’t just about football or the halftime show; it’s about the commercials . Designed to be unforgettable, the best of them become pop-culture touchstones long after the final whistle. With more than 100 million viewers watching, brands pay a premium not just for airtime but for cultural impact. Most aim for humor, spectacle or sentiment, but over the years,