YouTube directors are beating Disney — and saving Hollywood

Maria Sandu

Hollywood has been struggling to compete with YouTube for years. Now it's trying a new strategy: hiring YouTubers. The early results look promising. This weekend, "Backrooms," a moody horror movie based on an internet meme , looks like it could bring in astonishing $60 million at the box office — which means it will likely beat out Disney's new " Star Wars: The Mandalorian and Grogu ." Director Kane Parsons has made stuff on YouTube for years, but this is his first film for theaters, which

YouTube directors are beating Disney — and saving Hollywood https://www.businessinsider.com - 29.05.2026 22:37

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YouTube directors are beating Disney — and saving Hollywood https://www.businessinsider.com - 29.05.2026 22:37