The 118th anniversary of the LA Auto Show, from the epicenter of North American car culture, marks a critical strategic pivot for the global automotive industry. While previous years focused on the frantic race for electrification, 2025 reveals a transition toward "choice"—a marketplace where gas-powered, heritage engineering meets silent, zero-emission EV capability. Auto shows have been in a transition in recent years; over the last decade auto makers have refocused their marketing and