Winemakers are increasingly focusing on producing wines with lower alcohol content and fewer calories to meet the demands of health-conscious consumers. With U.S. wine sales declining for the third consecutive year, the light wine category is experiencing significant growth. According to a market study by Circana, provided by Delicato Family Wines, the segment is expected to increase to 209 million dollars in 2024 from 16 million in 2019. Many of these new wines contain around 80 calories per