Mark Cuban joined Billboard On The Record for the first-ever live taping of the podcast at SXSW to share his take on the music industry — and why breaking through as an artist has never been harder. Speaking from his perspective as an investor, Cuban explains how the industry has shifted, with music now treated as an asset class and algorithms shaping what becomes a hit. He reflects on why Spotify succeeded, where new music tech could create opportunities and how fans might respond to AI-

Tag-uri: Billboard