At Etsy, Zoë Weil helped to drive a billion-dollar increase in gross merchandise volume within a single year by improving the online marketplace’s AI ranking systems. With her new startup, Sequen , she aims to bring her and her co-founders’ years of AI research and product development to other businesses in the consumer space. The company, which just closed on $16 million in Series A funding, offers real-time personalization technology and ranking infrastructure — technology used by the world’s