By Hugo Francisco de Souza Reviewed by Susha Cheriyedath, M.Sc. Apr 18 2025 A new study shows that simply telling people to "Eat 1 more" fruit or vegetable can be more effective than traditional 5-a-day messaging—if the goal feels achievable, it works.   Study: ‘ Eat five a day’ vs ‘eat one more’: increased fruit and vegetable consumption when goals are provided, and when goals are more achievable or perceived to be easier . Image Credit: Focus and Blur / Shutterstock In a recent study in the