#RushTok, the social media trend in which sororities document their recruitment experiences through choreographed dances and outfit-of-the-day (OOTD) videos, is going viral. #BamaRush videos coming out of The University of Alabama have triggered a conversation among sorority alumni and scholars about the heightened social media exposure for PNMs (potential new members), the expectations placed on young women starting college, and gender norms in the South. This week on the podcast Explain It to