Sierra Cofounder Clay Bavor sat down with Forbes to discuss the rapid growth of his conversational AI company Sierra and its mission to transform customer experience through branded agents. Bavor discusses Sierra’s "outcomes based" pricing model, the importance of deep personalization in AI, and the unique company culture symbolized by the eleven-foot Alphorns kept in their global offices. Read the full story on Forbes: https://www.forbes.com/sites/richardnieva/2025/11/05/sierra-bret-taylor-