This is The Stepback , a weekly newsletter breaking down one essential story from the tech world. For more on AI confusion, follow Robert Hart . The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here . How it started At first, AI influencers were relatively easy to identify — and to ignore. Aside from the occasional bursts of hype, they didn’t seem to change much about the way social media worked. The earliest virtual influencers — Lil Miquela with her blunt