"Get ready with me to go to my best, best friend's house," Ellie-May says enthusiastically at the camera. The then 10-year-old smiles and explains her multi-step skincare routine on TikTok. "I love, love, love, love, love this toner," she says, as she rubs the translucent liquid into her skin. Next, it's a serum designed to make your skin glow, "Oh my god it's so glowy," she gushes. She makes a "smoothie" out of her fluffy yellow cream, rubbing blobs on the back of her hand and mixing it with a