As California faces a multibillion-dollar budget deficit, Gov. Gavin Newsom plans to spend millions in taxpayer money on an ad campaign to try to rebrand the state as a “great place to live, work invest and visit.” Newsom, who is eyeing a 2028 presidential run , is accepting bids for a $19 million media blitz in an attempt to refute misleading narratives about the state, according to the Los Angeles Times . Up to $14 million of the contract is slated for paid media placements, including