Fox Entertainment Invests in Ukrainian App Start-Up Holywater, Will Produce 200-Plus Vertical Video Series Including Microdramas Under Deal

Media/ Social Media

Fox Entertainment is getting into the microdrama biz: The company has made an equity investment in Holywater , a Ukrainian tech firm focused on vertical video. Financial terms of Fox Entertainment’s investment in Holywater were not disclosed. As part of the Holywater investment deal, Fox Entertainment Studios has committed to creating and producing an “ongoing” portfolio of more than 200 vertical video titles for Holywater’s My Drama app over the next two years that will span genres, including