Google vs. OpenAI: How the search giant sprang into action to combat an existential threat

Media

It made for an irresistible narrative. The large, slow incumbent — in this case, Google — was caught flat-footed by a more nimble upstart by the name of OpenAI. It was the type of story Silicon Valley built its legend on. In Sundar Pichai's first letter to shareholders in 2016 after becoming CEO, he said Google would shift to an "AI-first world." Yet, in late 2022, a relatively unknown company suddenly pulled the rug from under Google's feet. ChatGPT was an overnight sensation, and Google,

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