Some startups are tokenmaxxing. Others tell us it's a 'stupid' trend that will die out.
Media/ Social Media
Kavitta Ghai wants her startup's engineers to spend more tokens. The 29-year-old cofounder of Nectir started setting minimum quotas for Claude Code use. First it was at least $100 in tokens a week, then $200. Now, the expectation is that her engineers each spend a couple thousand in AI tokens a month. The strategy has been successful, Ghai said. Some of Nectir's senior engineers were previously skeptical of AI coding tools; now, they call it their "army of coders," she said. But she doesn't
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