Rankin Carroll, chief brand officer of Mars Snacking , says the company behind your favorite candies like M&M's, Snickers, Skittles, and Twix is reworking how it advertises to consumers — and the shift could mean people start seeing very different versions of the same candy campaign. In an interview on Business Insider's upcoming " CMO Insider " podcast, Carroll said Mars is moving away from traditional, broad advertising campaigns built around mass TV reach and toward more personalized

Tag-uri: Advertising