A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales

Mihaela Chircă

From Tiffany blue to Barbie pink, distinctive colours are driving consumer interest in a slowing watch market, helping industry giants like Rolex and startups like Norqain alike court new buyers — especially younger collectors and women.

A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales https://www.businessoffashion.com/ - 09.07.2025 09:48

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A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales https://www.businessoffashion.com/ - 09.07.2025 09:48