London’s most traditional dish has long resisted reinvention, yet its survival may depend on the very platforms accused of eroding culinary authenticity. Hannah Twiggs explores how an unapologetically beige institution is navigating visibility, nostalgia and a new generation of diners T here are foods that seem engineered for the internet. Burgers stacked to architectural excess. Desserts erupting with molten centres. Pasta that stretches, folds, glistens. These dishes do not simply feed – they