She’s the fictional designer capable of duping even the most serious shoppers. And when well-dressed guests descended on a stylish pop-in in London earlier this month, they were astounded to find out that “Kim Parr” was really Primark in disguise. The social experiment took place at an elegant townhouse and was designed to challenge perceptions of high-street fashion. Shoppers browsed rails of womenswear from Kim Parr’s debut spring collection, featuring premium-feel fabrics and elevated