Why is Thai tourism stuttering and will its renewed focus on ‘quality over quantity’ work?

Sport

Thailand is projected to miss its tourist arrival numbers for this year, but authorities are placing more value on “quality” tourists who spend more. It’s a strategy that could be challenging, experts say, given the global economy and the inability to win back the important Chinese market. Edition: Singapore Indonesia Asia US/UK BANGKOK: Consistently the crownholder of Southeast Asia’s most visited country, Thailand came close in 2019 to a symbolic threshold it had never reached before: 40

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